Yesterday evening I visited Technorati's first "developers'
Salon," an event at which non-developer bloggers and "content producer"
types like me were made to feel quite welcome. You can find blog notes
about the event from JD
Lasica and Christian
Crumlish.
Dave Sifry and Kevin Marks presented the latest stats from the "cosmos"
of blogs that Technorati tracks: 11-12,000 new blogs are added each day.
(Roughly 45 percent are abandoned over time.) Over 200,000 new blog
postings per day. 2.4 million blogs total tracked.
That's some serious volume -- though it pales compared to the total size
of the Web that, say, Google surveys Technorati specializes in tracking,
and keeping up with, the part of the Web that's constantly being updated.
The blogs it follows provide a collective editorial filter on the news and
the Web (see for instance the Technorati "Current
Events" page).
Among the most interesting graphs were those that demonstrated the size
and dynamic importance of blogging's "tail end of the curve." There's a
vast number of blogs that don't have thousands of readers or links; maybe
they only have ten or a hundred people reading them and linking to them.
But, both individually and aggregated into small relational groupings, they
provide a wealth of data about what people care about and what's on their
minds. Sifry said that Technorati is trying to figure out better ways to
"expose the really interesting stuff that's going on in relatively small
communities."
The room was packed with three or four dozen developers and blog
enthusiasts filled with pizza and beer and the unquenchable notion that
their code could make a difference. Technorati is a small startup company
(eight on staff now, Sifry said) with a clear and honestly communicated
notion that it will at some point need to bring revenue in via advertising
and subscription services. But right now it's at that happy moment when its
programmers can just explore new ways of making their users' worlds more
interesting.
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