Note: This is #1 in a series of posts I'll be making during the next few days on this topic. If you hate Apple, relax, I'll be including a post that points out lots of ways they can blow it and why, in a perfect world, this wasn't about to happen. But it is. So get over it. Or rejoice.)
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Just imagine the day when iTunes enables anyone who wants, to market a podcast (or indie produced music, for that matter) via the iTunes store. Why should Apple care if it's offered free or for a payment? It's all going to sell more iPods in the end. (This is a topic I'll discuss in the upcoming post on "ways they can blow it.")
When that front page of the iTunes podcast store appears, it will change everything. There will be a sound throughout the land that goes, "Ooooh, I get it. It's like I can click on this button and then listen to that person's podcast show anytime I want to. Wow. That's cool. And look, tomorrow, that show will appear here automatically. Wow. And look, it will go straight to my iPod."
(Upcoming topics: "How iTunes can make your podcasting business idea work." "How facilitating & "What about GarageBand: Podcasting Studio Version"? & "Why we don't want Apple to dominate podcasting")
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