Since it makes for an entertaining comparison, I will post the email exchange here for the NY Times email interviews that I do.
This is the column Randall Stross wrote for this Sunday.
This is the email exchange:
> >From: Randy Stross/NYT/New York Times [mailto:ddomain@nytimes.com]
> >Sent: Wednesday, December 14, 2005 11:44 PM
I am preparing a Digital Domain column for this Sunday’s paper that features Mark Cuban and 2929 Entertainment. I am writing to see if Mr. Cuban would be free to chat by phone for twenty minutes tomorrow (Thursday) to permit me to obtain his most recent thoughts on his all-digital strategy. I see the great prospects for HDTV, but only dim ones for the theatrical exhibition business——even with 4K digital projection. I did listen to Mr. Cuban’s talk at Digimart in September but am open to hearing updates, elaborations, and adjustments.
I’m afraid time is very short: the story will close tomorrow.
Thank you for considering the request.
Cheers,
Randy Stross,Digital Domain columnist,New York Times SundayBusiness
*************
At 06:04 AM 12/15/2005, you wrote:
Randy
Im happy to answer any questions by email.. im in meetings this am and then on a plane, so cheating you some answers during my meeting may be the best option
m
**************
The following is my responses following his questions. There was no further correspondence beyond a thank you after this
*******************
>
> 1. I would think that running an art-house chain is not unlike running an opinion magazine like The Atlantic or The New Republic: it’s less a conventional business than a good cause. Can you say: is the Landmark Theaters unit profitable?
we dont disclose financials, but we are pleased with our operations.
If so, was this the case before you purchased Landmark——and if profitability has only been attained recently, what measures account for this feat? If the unit is not profitable, how will digital projection help? I understand that theoretically many more programs can be offered in a given week, but variety also means higher marketing costs. Do you have data that shows a dramatic increase in attendance when multiple programs are packed into a schedule? Are there other economic arguments to be made in favor of the transition?
Its a very simple equation. People come to see good movies. There arent any magic formulas. Digital creates some new opportunities to increase customer satisfaction. The quality of a digital print never declines. if a movie is popular, we dont have to wait to create another print. We can spend money on content or marketing rather than making and distributing prints. But none matter if our audience doesnt care about the film
2. Has Sony worked out the kinks on its 4K projectors to your satisfaction? Do you still plan to go with 4K exclusively, or will you try out 2Ks, too?
Sony has been very responsive and we like what we see so far. There is more to 4k projection than just the projectors. The servers, the codecs, and other issues. There havent been any showstoppers so far.
We are going to move forward in a way that we think serves our customer base the best.
-What’s the current timetable for conversion? What will the costs run per theater?
We are in progress, and we dont disclose numbers
3. This holiday season, the sales of HDTV sets are likely to be incredible, and HDNet and HDNet Movies should do very well. But the better they do, I expect the harder it will be to get your happy subscribers to leave the comfort of home and head to a Landmark——especially with day-and-date universal release. Do you have any additional thoughts about offers or promotions targeted at theater patrons beyond those you discussed at Digitmart in September?
HDTVs havent cured cabin fever, the desire to get away from the kids, or the desire of kids to go on dates without their parents. Just because you better the home aspect of the entertainment experience doesnt mean you detract from the value of another.
the only missing link right now is the theater business, landmark included, extolling the virtues of enjoying a movie in a theater with fellow movie fans.
4. A blast from the past: In 2000, you said that you planned to have high-speed Internet jacks installed in every seat in the Mavericks’ arena. Did that come to pass? If not, what happened, and are there plans to add this in the near future?
we have wireless installed at the arena. What changed is that i learned that the fans create a communal experience when they come to a game. We want people screaming and yelling, not staring at a PDA or laptop. So we havent turned it on for fans.
Thanks very much.
Randy Stross
So there you have the email exchange. And just for the fun of it, and in case Randy decides to read this, I thought I would include an email from inside of Landmark Theaters
From XXX
To :All@LM
BrokebackMountain is opening this week in 16 more Landmark markets after the hugely successful and much publicized opening at the Embarcadero in San Francisco. (140,000 box office—44 consecutive sell outs). In the 16 new markets we have XX prints on the screen. This print count is unprecedented in LT history. I am ecstatically reporting the following opening numbers so far today. Thank you for all the hard work it will take this weekend to seat and satisfy our theatre guests.
Check these numbers out, all pre 5pm (**Note, I have removed the theater names- m)
16,700 @ 4:00
16,300 @ 5:00
13,800 @ 3:00
15,200 @ 5:00
14,000 @ 5:00
12,739 @ 3:00
12,511 @ 3:00
12,283 @ 4:00
10,743 @ 5:00
7161 @ 5:00
6800 @ 5:00
5582 @ 5:00
7587 @ 5:00
4000 @ 3:00
3200 @ 3:00
3105 @ 3:00
5132 @3:00
2052 @ 3:00
Lets just say , that for matinees, those are damn good numbers. The 44 consecutive sellouts is not too shabby. Congrats to the producers of Brokeback Mountain and to Landmark employees .
And all of this is on the heels of Good Night and Good Luck. A movie that not only did Landmark have great success with, but that 2929 executive produced as well. And there have been other indie and art films that have done very, very well this year. Just look at the award nominees and discussions taking place. Plus, it looks like 2006 could be very strong as well !
But then again, we have great partners and great employees at Landmark that make things happen and keep our customers happy. We arent perfect, but we have people in every theater who bust their asses trying to make sure every Landmark customer has a good or great experience.
And I wonder if he ever goes out for lunch or breakfast ? Or buys coffee at a starbucks ? After all, it sure is cheaper and easy to fix a couple eggs or make coffee at home. I sure didnt notice Starbucks business declining when they started making their coffee available in bulk for home use. Or when they raised their prices recently to reflect the increase in coffee bean pricing.
Day and Date delivery of coffee beans to home and sale of brewed at the store. What a concept.