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Thursday, January 05, 2006 |
Study: Best place to advertise to teens is in-game.
A Forrester research report on advertising to teens concludes that the best way to reach them is to buy in-game ads or produce "advergames:"
[G]aming presents the best opportunity for marketers who wish to reach this audience. Over 90% own a gaming device, and three-quarters play online and offline games on their PC.
Two main avenues are open for advertising through games: in-game advertising and advergaming. The former is an extension of the product placement common in movies and television, and can range from graphical representation of a product in a game to wholesale sponsorship of a gaming title. With the increase in open-ended gaming that allows a player to wander around a virtual world (such as the Sims or Grand Theft Auto), opportunities for product placement are numerous. Advergaming refers to a game, usually online, that is wholly intended as a promotional device.
I don't know how good or bad this is for gaming, but it's pretty telling when buying ads in a game is smarter than buying ads on TV or product placement in a movie. Link (via Wonderland)
[Boing Boing]
7:00:44 AM
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Tom the Dancing Bug. The NSA Division of Illegal Wiretapping presents: Your Government Working for You! [Salon]
7:00:13 AM
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Bush's war on professionals. The president is determined to stop whistle-blowers and the press from halting his administration's illegal, ever-expanding secret government. But it may be too late. [Salon]
7:00:09 AM
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