With the release of Bubble on January 27th in theaters, on DVD and for 2 showings on HDNet Movies, there has been a ton of press and discussion about the future of the movie industry.
THe most extreme has come from John Fithian, who wins the award for the best ever imitation of Jack Valenti’s famous comparison of the VCR to the Boston Strangler when he was quoted Business 2.0 as saying
John Fithian, the head of the National Association of Theatre Owners, a trade group based in Washington, DC, called Iger’s suggestion this summer a “death threat” against his members. Fithian says that “if [release] windows were eliminated, what you would have would be fewer movies, fewer total dollars for the industry, and less choice for the consumer.” He thinks movies would become little more than commodities and that hundreds or thousands of theaters would close.
But he wasnt done there, he said the same thing to USA Today
It’s the biggest threat to the viability of the cinema industry today,” John Fithian, president of the National Association of Theater Owners, said of the so-called “day and date” release strategy.
How sad is it when the President of the National Assoc of Theater Owners doesnt think his members can create a better movie going experience than what we can see in our houses and apartments ?
Guess what John, I can whip up a mean steak, but I still like to go to restaurants. Because I enjoy it. I enjoy getting out of the house with family, friends, who ever.
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As for Mr Fithian’s Valentiesque fears … I can and will offer my observations of the problems first run multiplexes have.
First of all, I dont think they know what business they are in any longer. It appears they believe they are in the business of showing the movies Hollywood gives them and praying that Hollywood makes good movies and spends enough money to drive people through the doors so they make some money on the boxoffice and concessions. They arent.
But thats not the biggest of their problems. Their biggest problem is that they dont care who their customer is, as long as a lot of people come. Which in turn makes it almost impossible to determine what business they are in.
. . .
People of different demographics have different expectations of the movie going experience. Trying to mix them only ends up making both mad.
It probably wouldnt be a bad idea for the multiplexs to tailor the experience to the appropriate audience.
Its also probably a good time to take steps to be paid for the role you play in promoting the sale of DVDs and TV. . . . .