Wednesday, July 19, 2006

Two from BNA News: BOGUS CLICKS ON WEB ADS CONTINUE TO RISE A report by Click Forensics says swindlers have stepped up their effort to fleece millions of dollars from online advertisers who use lucrative marketing networks run by Google and Yahoo. The sales referrals generated by clicks on the brief advertising links popularized by the two Internet powerhouses are a sham 14.1 percent of the time, up from a click fraud rate of 13.7 percent three months ago. AGE VERIFICATION AT SOCIAL-NETWORK SITES COULD PROVE TOUGH With heightened concerns over sexual predators lurking at so-called social-networking sites, state attorneys general have called for such communities, particularly MySpace, to improve age and identity checks. However, experts say that implementing such a system would not be that easy. MySpace's safety czar says any technical solution must be part of a set that includes education and cooperation with law enforcement. 7:23:06 AM    comment []