"Bush turned to the bible to save his marriage and his family. But was he also thinking of smoothing his path to elective office? We’ll never know for sure. But he knew the political landscape of his near-native Texas. He knew that, by 1985, the South had risen to take control of the GOP, and that evangelical activism and clout was rising with it—indeed had been instrumental in making it possible. He also knew that his father’s way—Episcopalian reserve, moderation on cultural issues, close ties to back East—was a tough sell, to say the least. Bush the Younger had experienced it firsthand, in 1978, when he impetuously ran for Congress in Midland. He was a proud alumnus of Sam Houston Elementary and San Jacinto Junior High. But he had been clobbered as an Ivy League interloper nonetheless.
When Bush moved to Washington in 1987 to help run his father’s campaign, he seized the main chance: to take over the job of being the “liaison” to the religious right. He quickly saw that he could talk the talk as well as walk the walk. “His father wasn’t comfortable dealing with religious types,” recalled Doug Wead, who worked with him on evangelical outreach. “George knew exactly what to say, what to do.” He and Wead bombarded campaign higher-ups with novel ways to reach out. Wead slipped Biblical phrases—signals to the base—into the Old Man’s speeches. Dubya, typically, favored a direct approach. He wanted to feature Billy Graham in a campaign video. Dad nixed the idea.
Bush and Rove built their joint careers on that new base. Faith and ambition became one, with Bush doing the talking and Rove doing the thinking on policy and spin. In 1993—the year before he ran for governor—Bush caused a small tempest by telling an Austin reporter (who happened to be Jewish) that only believers in Jesus go to heaven. It was a theologically unremarkable statement, at least in Texas. But the fact that he had been brazen enough to say it produced a stir. While the editorial writers huffed, Rove quietly expressed satisfaction. The story would help establish his client’s Bible-belt bona fides in rural (and, until then, primarily Democratic) Texas. As a candidate, Bush sought, and got, advice from pastors, especially leaders of new, nondenominational “megachurches” in the suburbs. His ideas for governing were congenial to his faith, and dreamed up in his faith circles. The ideas were designed to draw evangelicals to the polls without sounding too church-made. “Compassionate conservatism”—mentoring, tough love on crime, faith-based welfare—was in many ways just a CBS Bible study writ large. The discipline of faith can save lives—Bush knew it from personal experience—and undercut the stale answers of the left."