Embrace file-sharing, or die
"Record companies are not logical, righteous entities. They are ramshackle, profit-driven enterprises. They act in their perceived best interests, and they act ruthlessly and, in many cases, irrationally. The people who run them still have their e-mail printed out by their secretaries. We have to wait for the next generation to take over, the "software" generation, the generation of people who don't remember growing up without a computer around. I would argue that the future of music is multimedia, the future of multimedia is DVD, and the future of music companies is software. In five years, record labels will be software companies and I don't think they know that yet. The music business will be saved by someone from the software business who can impose a new business model on music assets.
In the future there will be no record stores as we know them, no tangible product as we know it. The CD is going the way of the 8-track and the cassette. Soon there will be no need for the tangible thing. Consumers have made their choice. They want to listen to music while they're working at their computers, on a portable device like an iPod or MiniDisc player, or on a home theater jukebox (similar to a feature of Microsoft's Xbox). Digitally available music has given the consumer choices, and they like those choices. They don't want music just from commercial radio. They also want it from their hard drives and from the Internet. Yet record companies still want to force tangible, overpriced media on consumers who want to obtain data files and temporarily store them on their hard drives or on cheap, disposable discs (CD-Rs). If record labels don't start trying to be part of the future they will be bought up and converted to it by someone who is. "
A call to reason - and arms - from within the music industry. President of a record label, the author discusses the changing nature of intellectual property, the death of the CD, the rise of downloadable music, why people hate the music industry and not other content industries, and how the music industry (specifically NARAS, aka the Grammy people) must reconcile all of this to avoid death and possibly even thrive.
-- Composed with Newz Crawler 1.3 http://www.newzcrawler.com/
Music From Wozz | Salon From Wozz
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