"I know it's easy to read our latest financial filings and assume, as some correspondents have, that Salon's tragic fate is already a done deal.

Here's the situation: We are a public company, I am an executive of the company, and as such there is no way I can sit here and go into detail about all the steps we're taking to secure Salon's future. Our SEC filing, upon which all the coverage has been based, specifically stated that Salon would run into trouble if it fails to raise new funds. Somehow that conditional clause seemed to drop away from most of the press reports. Sure, nothing in business is certain, but Salon also has a long history of raising the money it needs to survive.

This is the quote from our CEO, Mike O'Donnell, in our press release:

"We are in active, continuing discussions with potential investors to complete an equity financing that would give the company financial stability for 2003. Salon has reported the issuance of notes with equity conversion features in recent months and believe these will become part of a significant round."

Unlike the AP, which didn't even bother to call us for comment before running its imminent-death notice, this CBS Marketwatch report tells more of the story from our side."

Scott weighed in on the Salon blogger's mailing list yesterday reassuring everyone that the end was not so nigh.  Today he reiterates on his blog.