So “All” detergent has these commercials I like a lot. The setup is an English butler cleaning a cluttered, modern-looking apartment and speaking directly to the camera about his supermodel employer and how she thinks that just because something’s expensive, it’s good.
(It turns out the guy is a real-life British butler working in Los Angeles.)
Then he says the line: “Not being nouveau riche myself, I use All.”
I love that line. It really appeals to my sense that money does not equal class or respectability, a concept we tend to forget here in the US.
However, the newer commercial has the butler cleaning around the sleeping supermodel talking about how she gets $20,000 a day. Then he says, “Not being a twenty-thousand-a-day man myself...” I was disappointed. It wasn’t nearly as hard-hitting as the first one.
I wonder: has the parvenu demographic been complaining?
Dear All Detergent:
I was appalled by how your most recent ad campaign openly denigrates the nouveau riche. Having nothing better to do other then shop, drink, and watch TV all day, I see a lot of commercials, and I have instructed my maid Ophelia to under no circumstances buy anything your company manufactures. I told all the other women at the day spa to tell their maids to do the same.
Sincerely,
Madeline Sherridan, nee Shirline Lutz
7:26:26 AM 
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