Re: What the hell?
I just saw a commercial featuring the unusually musically-talented comedian Wayne Brady, singing and dancing a virtuoso ode to a new non-dairy creamer, with improvised words to the old Burt Bacharach classic, “I Say a Little Prayer”.
The commercial ends when a very attractive black woman appears in the kitchen and shakes her head. I assume we’re supposed to think this is his significant other.
Wayne Brady’s wife, Mandie, is Asian. This leaves me with an unsettling bit of cognitive dissonance and a question as to the processes behind marketing segmentation.
Are we supposed to assume that because a man is African-American (or any ethnicity for that matter), he’s got a wife of the same ethnicity? Or even a wife at all, and not a husband?
Maybe I’m living in an unusual area, but hardly anyone I know is married to someone of the same ethnic background.
Am I just being sensitive, or is reality really too much for people in the proverbial Peoria to deal with?
11:22:45 AM
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