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E-mail this blog's author, Charly Z:
| 2:57:08 AM | ||||||||||||||||||||||||
Further adventures into paid content: I'm late with this bit of news since the shakedown began last week, but anyway... The Entertainment Weekly website has finally filled the moat and put a tollbooth at the drawbridge.
Seems that despite the recent turmoil at AOL Time Warner, EW's corporate owner, the conglomerate is still trying to get that rickety contraption, synergy, to work. The funny thing is, if memory serves, before the salad days of Web content (we're talking 1996 or so, here) America Online offered Entertainment Weekly content, and that of several other publications like People and Premiere, exclusively through their online service. Then publishing on the Web became de rigeur and all those publishers moved their content outside AOL where everyone with Internet access could read them. So far, EW is the only part of the AOL-TW publising group I've seen raising these barriers. Other websites, like the ones for People and Time Magazine still work as usual. But I wouldn't be surpised if, in some not-so-far future, AOL starts marketing itself as the only way to read all those magazines at a low, low price. All that and e-mail, too! If you'd like to enter the EW website for a week, follow the "Newstand Buyers" link above and try one of the following accesscodes from the magazine's pages. The code is preceded by date of the issue it appeared on.
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