The Trippi plan?
The Dean phenom has amazed me the past six months, but the thought that keeps perplexing me is how come no one has copycatted? Not run off with his policy agenda, but with all his clever campaign innovations? He's really revolutionizing the road to the White House, and he's doing it in plain site. So?
The current little flurry in my little brain kicked off when Calpundit linked to my post on Dean's latest clever campaign tactic last night. Quite the lively discussion has emerged in his comments thread, with about three dozen responses so far. Thought you might find it interesting.
This one from "Steady Eddie" caught my attention, for reasons which will be clear in a moment:
Dave Cullen -- Your blog update on this identified what many of us (including formerly-cynical oldsters like me) find so exciting and energizing about Dean's campaign. It's not solely about Dean, though his openness to embracing this kind of unconventional creativity is itself exciting and important. But the whole use of the Internet to engage and empower millions of disaffected citizens is a much bigger deal which is potentially revolutionary -- if Dean and Trippi continue to make it real and genuinely value it.
Caught my attention not just because my name was mentioned, but because of the copycat question so implicit here. I responded there directly, but figured it was just as pertinent here:
Thanks Eddie.
Did you have the same fear I did last fall? As soon as things really started taking off in July, it seemed like everyone was jumping on the bandwagon and would steal all the innovations immediately. Kerry had a growing meetup, Kuchinic was surprisingly strong there, everybody was working on their websites, looking into meetups and blogs . . .
But nobody really pulled it off. Kerry had some meetup growth for awhile, but did you see the numbers on how quickly it fell off in the early fall. Without the enthusiasm, the whole thing just crumbles.
And I checked out his blog a few times. Mostly whining, hardly anything constructive. I don't think he had attracted the kind of people Howard Dean had, who would take the ball and run with it. That may be half of it.
Wes Clark did attract a lot of those people--I know, I went to a few of his meetups, even before the announcement. It was electric, and I have to say, more bursting with action than the Dean sessions. But his campaign chose to go conventional, looked on them as a minor appendage. None of the entrepreneurial, "just go out and do it" attitude emanating from Trippi. More reminiscence of Perot. (And believe me, that is Perot. I worked at EDS for five years. That attitude really drove him, that's what made him his billions.)
And the others. Did they even try? Nothing even noticalbe.
And Bush. Have you seen his blog? I mean his "blog"? It's so completely impersonal, slathered in such unabashed spin . . . All that's going to do is win a round of applause from the people who read Ann Coulter's books. It's never going to mobilize anyone to do anything.
Amazingly, no one else has figured this stuff out. Even with the successful model right there in front of them. I guess it's a lot harder than it looks. It's just tickles me to death that Joe can run the whole thing there right out in the open, and nobody can figure out how to copy it.