This is two days old, but worth the wait. (And I was sick when I first saw it, and then locked out of my blog for 24 hours).
It started Friday with a revealing piece in the Times:
President Bush's campaign has settled on a plan to run against Howard Dean that would portray him as reckless, angry and pessimistic, while framing the 2004 election as a referendum on the direction of the nation more than on the president himself, Mr. Bush's aides say.
Interesting reading there--news flash! the Times writes something interesting about the election! (note to Times editors: it was because the piece relied on reporting rather than analyzing, a consistently embarassing task for your team)--but the real story came when a hot blogger named Atrios (aka Eschaton) picked up the ball and ran with it:
It's a short post, so I'm going to take a little liberty and post the whole thing (and advise you to check out the site--really good stuff there on a regular basis):
So, I didn't go all the way back, but doing a check through a Nexis search of news transcripts back through October, the first appearance of a talking head referring to Dean as "pessimistic" or discussing his "pessimism" was Laura Ingraham on the Friday Dec. 19 Hardball, followed by Mary Matalin on the Sunday Dec. 21 Meet the Press.
Look for it to be coming out of every Republican's mouth soon, and then it will increasingly creep into "objective" reporting. The process will go something like this. First, they'll quote Bush campaign sources describing Dean as "pessimistic." Next, they'll move onto Democratic campaign sources, often anonymous, describing Dean as "pessimistic." Next, they'll stop bothering getting the quote and just write things like, "Some have criticized Dean for his unappealing pessimism..." And, then, finally, process complete, campaign analysis pieces in print and the "objective journalists" on the roundtable shows, will just write/say things like "Dean's pessimistic rhetoric..." By the end no discussion or news story about Dean will see the light of day without the word "pessimism."
Man! Talk about nailing the sloppy media, and how they play right into the hands of the evil spinmiesters. That is exactly how it works.
Bad, bad media. Pitiful media. How can they be so self-unaware.
The good news is that Gore was a big wimp, and his campaign was clueless, and the Rove machine just flattened him, but Dean is a different story altogether. Dean fights back, and a fiesty group called the Dean Defense Forces organized as early as last summer to fight back.
Very fiesty group. Often too fiesty. I was begging some of them last summer to tone it down. That was just the embryonic version of the fight-back forces. It will be a very different response this time around.
Also, those labels tend to stick a little better if they're true, or they at least appear true, and the Rove team chose really poorly with the pessimism. Dean inspires exactly the opposite. Dean lights up his supporters with a message of incredible hope. That--and not the Iraq policy the idiotic politic press keeps pointing to--is what has fueled the Dean phenom.
When they were working with a big, bland, blank canvas like Al Gore, they could paint almost any picture they wanted onto the poor sap and make it stick. Dean already has a personality. Recasting him as a pessimist is likely to prove a bridge way too far.
You're overreaching already Karl. First tangible sign I've seen that understimating Dean may really pay off for the man.