And the book looks pretty damn good, too, from my quick stab, tonight.

Frank Rich's The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina came out today, and is already #2 at Amazon, so you're prolly going to be hearing a lot about it.

I checked it out tonight at Denver's great local bookstore Tattered Cover. Really interesting opening, written in Frank's usual fluid style. And I was really glad to read this in the intro:

This book is not intended to be a harangue about George W. Bush or the war in Iraq, though my views will certainly be evident. What it is instead is a critical retracing of the sophisticated steps by which some clever people in the White House, handed an opportunity and a mandate by the shocking events of 9/11, unfurled a brilliantly produced scenario to accomplish a variety of ends . . .

Thank you! As much as our fearless leader irks the hell out of me, I don't really need to spend time on a detailed analysis of how. The man will come and go as a mediocre to horrible president, and I've already lost interest. He's just not an interesting guy. But, the way the media has been co-opted and participates in promoting these preposterous fictions upon us--that's important.

That's exactly what The Daily Show and The Colbert Report are ultimately all about, and that's why they are insanely popular, and brilliant at the same time. (And most of the press still doesn't quite get them--or chuckles along with them, but doesn't get that they are the butt of the joke more than the politicians. Either they don't get it or can't figure out how to change.)

Those shows do it on a daily basis, bit by bit, but so nice to have someone pull the whole picture together.

And what a gutsy move by his publisher to devote 100 pages to a timeline, showing side-by-side what the white house was saying internally, and the alternate reality they were pitching to us. That's worth the price of the book all by itself. (The book says the timeline will be updated continually at his website. It's not live yet, but there's a "coming soon" sign.)

So far, so good. I'll let you know more as I get further.

Meanwhile, he's going to be the guest on Fresh Air on NPR Wednesday.

And here's the PW review:

Starred Review. This blistering j'accuse has vitriol to spare for George Bush—calling him a "spoiled brat" and "blowhard"—and his policies, but its main target is the PR machinery that promoted those policies to the American people. New York Times columnist Rich revisits nearly every Bush administration publicity gambit, including Iraqi WMD claims, Bush's "Mission Accomplished" triumph, the Swift-boating of John Kerry and the writing of fake prowar letters-to-the-editor from soldiers. He uncovers nothing new, but his meticulously researched recap-cum-debunking—complete with appended 80-page time line comparing administration spin to actual events—builds a comprehensive picture of a White House propaganda campaign to bamboozle the public, smear critics, camouflage policy disasters and win the 2002 and 2004 elections through trumped-up security anxieties. Along the way, he pillories a sycophantic media (Bob Woodward gets spanked hard), spineless Democrats and an infotainment culture that happily accommodates the Bush administration's erasure of the line between reality and fiction. Sometimes Rich's critique of Republican politics as cynical image-manipulation goes overboard, as in his "wag the dog" theory of the Iraq war as a Karl Rove electoral maneuver; more often, though, it's on target. The result is a caustic, hard-hitting indictment of the Bush administration, timed to make a splash in the upcoming election campaign. (Sept. 19)

Amazon link here.

Wednesday Update:

Frank was on The Colbert Report last night, and NPR's Fresh Air today (the first 3/4 of the show). Listen to Fresh Air show here.

Comedy Central repeats Colbert endlessly through the next day, and a lot of stations play or replay Fresh Air at night, so you still have time to catch both. He was great on both.

(And if you watch Colbert, tune in two minutes early to see the preview on The Daily Show. Nothing to do with Frank, but it involves Stephen's word-a-day calendar, which I won't give away, but it still has me snickering just remembering.)