SHOOT OUT AT THE MEN'S MAGS
A sweeping, generalized overview of Details and Maxim
and how they compare, if at all.
MAXIM: (November) 256 pages
Art Direction , layout and graphics: Like being inside a Video game, a comic book,
of the Wham! Bang! Zap! School. A purposeful jumble of images.
Editorial: A strong whiff of Hustler, tamed down. Some Playboy, but modesty still
prevails. Also Mad, with photography, rather than cartoons.. Tends toward sound bites rather than articles. Demographics may differ from Details. Have idea it is aimed at a young audience with a shorter attention span.
Typical pieces: Shows way to cook a pig. One photo shows the pink animal being cut down the middle, with his splayed legs toward the camera. Caption reads: "Oh, admit it. You are vaguely aroused."
Cat torture: A black and white cat is shot lying on its back, legs tied apart. It could be alive or dead, or a stuffed animal, but the effect is the same. A boy is working with a hand vac in a sensitive area of the cat. Maxim wants readers to send in captions.
A full page of horrid accidents with sharp objects. Example: An X-ray of a spike in a man's head. Injuries to child. Headline: "Spike the Tyke"
X-rays of conjoined twins. Headline: "Twin peeks"
A full page of man displaying scars from gunshot wounds and ops
Constipation. Items people have inserted in their anuses to relieve it.
Explanation of first, second and third degree burns. Third degree pic shows horribly cooked arm, with subhead: "You can roast marshmallows on the stump. Sweet!"
Fashion layout: Three pages of fashionably dressed men attending a funeral.
Quad derby. Editorial comment: "A lot of women like quads cause they feel like they are in power."
An actual article by Harvel Keitel, on war
Cooking and eating a dog
Well, these are just a few of the highlights….
DETAILS (November)158 pages
Art Direction, layout and graphics. Apparently aimed at an older 19-49 audience of mature males. Fairly typical glossy mag layout. Well organized, easy to read. Front of book: Pic of man with a rare genetic defect that causes huge breasts. This one definitely needs Kamer's mansser. Copy notes that men have breasts, such as these, surgically reduced and eliminated. (Note: Richard Speck didn't, according to his naked from the waist up TV interview that runs intermittently.
A personal piece by a sex addict, and how he ran up his credit cards hitting the sex sites.
An article asking if Bush hates gays
An article about a small-time hate leader
Bill Maher on his loss of faith
Piece on possibly misunderstood Mike Tyson
Article about an athlete turned successful bank robber
Greg Kinnear hyping his movie about Bob Crane's sex obsession
Like Maxim, no gynelogical photos of women.
But no editorial photograph in a man's mag can beat Calvin Klein's ad for his white cotton thong. It's in "W" Shows very young woman down on hands and knees with her butt in the air. And two fingers over her mouth, close as one can get to a thumb. But even our Cal didn't dare use symbolism that says "child." Impure and simple, kiddie porn.
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