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January 10, 2004
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Distributing free music: "Music giveaways are believed to foster customer loyalty. Expect Apple to sign many contracts allowing companies such as MacDonald's and Pepsi to give away millions upon millions of songs. Doing the same with CDs would be prohibitively expensive (and a logistic nightmare). A gift code to be redeemed by downloading one song at Apple's iTunes Music Store is easy to print and track. Plus it works on both MacOS and Windows platforms." [Jinn of Quality and Risk] [Juha Haataja: Universal Digital Ideas]
10:13:09 AM
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© Copyright
2004
Ted Ritzer.
Last update:
01/02/2004; 1:38:23 PM.
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