Tony the blogger
British prime minister Tony Blair is considering setting up a blog for his reelection campaign.
The Labour party is considering giving Tony Blair a weblog as part of its attempt to make its general election campaign an "engaging dialogue with the British people".
Douglas Alexander, Labour's election coordinator, told Guardian Unlimited he is considering "all means to communicate with the voters directly" for the campaign, including an election blog.
The Labour party strategists, and Blair himself, has already been looking at how the democrats are conducting their campaign.
Mr Alexander was particularly impressed by how the Dean campaign translated "virtual activism into real activism" in the early stages of the primaries.
But he stressed that Mr Dean's failure to win a single primary, despite being once seen as the frontrunner, shows that the message is more important than the media in an election campaign.
Tony Blair has always understood how important it is to control the message. I think the democratic hopefuls, weblogs aside, would do better learning from him.
1:28:52 PM
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