theBachWorker
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Wednesday, March 05, 2003
 

 

Quite a while back now I bought Madness and Civilisation. I had never heard of Foucalt, at least not in any context that would have rendered the name memorable. I was browsing the philosophy shelves of my local bookstore; the title was intriguing, and I browsed the first dozen pages or so, and bought the book.

I never got around to reading it.

Two years ago, at a dot-com startup (remember those?), I worked with a guy who said he was a postmodernist. He may actually have been one; I learned quickly that, whatever his qualifications as a postmodern, he had none as a thinker. I got the impression that postmodern was only another fancy way of saying it's all relative anyway, and lost interest in our conversations.

The Raven's entry from last Thursday reminded me of some of this, and of a curious experience of mine late last summer. I bought and read a little British paperback called Teach Yourself Postmodernism.

I bought it on impulse. Everything important I've ever done in my life – both the good and the bad – was done on impulse.

I discovered, to my surprise, that I am postmodern. This is a little like reading your first psychology textbook and discovering that you have all of the symptoms – in rapid succession – of every neurosis in the book. But when I consider that:

  1. I never did believe in the premises of “modern” thought;

  2. I've been rejoicing to see those premises collapse in society at large;

  3. I don't much care what's coming down the pike – almost anything would be better than the bilge we're shaking off our boots today;

  4. Human language is the slipperiest ooze of name-stuff you could ever imagine, and everything important that any of us might want to say to another is going to be susceptible right off the bat to uncountable interpretations, misinterpretations, and counterinterpretations;

...then it seems as though Foucalt and I might have something to say to each other after all. Yeah, I know he's dead, but in this context that's not really an impediment.

Well, on the other hand, I don't give a rat's ass about academic philosophy. And wouldn't that disqualify me automatically as a postmodern? Aren't those guys all French and hyper-academic and meta-scholarly and full of weasel-words?

Besides, I get a perverse pleasure out of quoting - to my academic acquaintances - from books with titles like Teach Yourself Postmodernism.

Anyway, I finally started to read Madness and Civilization.  So far, I'm impressed.

 


11:57:35 PM    comment []

 More about translations

About a year ago I stumbled onto the Cluetrain Manifesto. First the site, and then the book.

You know, sometimes when you're overcome by a truth, the most basic and natural response is laughter. Encountering the Cluetrain Manifesto was like that. So was the “translation” I quoted in my previous entry.

I'm a happy person, generally. I enjoy laughter. Public Relations English makes me angry.

Worse than that, it makes me physically nauseous. The Cluetrain Manifesto was, when I first encountered it, a very effective antidote to Public Relations English. It still is.

A lot is at stake here. For as long as I've been aware of the issue, I've thought of it as The Naming of Things. Public Relations English is a linguistic smoke-and-mirrors that depends on the misnaming of things.

The wonderful, beautiful thing about weblogs is that we are a community of persons, not corporations, and we can judge each other the way humans always have: by our language, our words, how we name the things of the world.

 


1:47:26 PM    comment []

 Translations

The Business Software Alliance is very afraid of H.R.05522. In a press release, the president of BSA articulated the basis for his concern (in the full text, this is paragraph four):

"The technology industry has proliferated like no other industry due to the rapid creation of new and innovative means of meeting consumer expectations and enhanced productivity. And this legacy continues even while consumer expectations expand with every new and conceivable application of technology. Any weakening of the laws that promote continued innovation and needed protections for copyright owners will ultimately stifle industry growth and limit consumer choices.”

Any literate reader will recognize this as Public Relations English, a dialect less intelligible, and less well-defined, than Ebonics. Rich Kulawiec thoughtfully provided a translation into Ordinary English for the rest of us:

Translation: "We are watching open-source eat the fat cats of the software industry for breakfast and we are scared out of our minds about what it will do when it sits down for lunch. We are completely unprepared to compete with the 'college-kid hackers', as we dismissively like to label them, who are not wasting their time with shrink-wrap and terms-of-use and licenses and crippleware and spyware like we are, but who are actually writing solid stuff that's usable in the real world to do real work.

“When they get around to application areas like CRM and supply-chain, we will be totally fucked. So we are looking for any means possible to prevent them from entering our market space, and the DMCA is a good club for us to use, thanks to our huge legal teams who stand ready to crush anybody with the audacity to write software and give it away.

“We stand shoulder-to-shoulder with the RIAA and the MPAA in our willingness to criminalize any behavior that threatens our obscene profits, or which penalizes us in any way for our complete failure to anticipate changing market conditions, new technology, or overwhelming dissatisfaction with the crap we're selling."


12:49:24 PM    comment []


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