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  June 9, 2003


meme The two issues that I believe will decide the 2004 US federal election are (a) the domestic economy (with unemployment at a nine-year high and under-employment at epidemic levels, jobs in particular), and (b) the role of the federal government. In a previous post I suggested that the Freedom 2004 Memes for the Democrats should therefore be Put America Back to Work and Government For The People . Each of the two themes should be supported by a series of stories, stories of Americans struggling because of Bush's obsession with war-mongering abroad and ruinous tax cuts for the rich at home, and stories of Americans harassed by power-crazed out-of-control security bureaucrats sic'd on them by an administration simultaneously and systematically dismantling the social and environmental infrastructure that allows government to actually help people.

  How can this be distilled down to a single, encompassing statement of no more than five words? And what icon could capture this, since the Republicans have wrapped themselves in the flag they have so badly soiled? This is not my forté, but here's my suggestion:
democrats
Help America Work Again.

helping The word DEMOCRATS would be red-white-and-blue word-art with stars and stripes woven through it (beyond my graphic skill). The tagline would be accompanied by a series of different pictures of people at work helping others, mostly at home, but also peacefully abroad, each telling a story. The word WORK is deliberately ambiguous, suggesting both that Democrats will fix what's broken in America (and every reader who hasn't already decided to vote for Bush will fill in for themselves what they think is broken), and that they will help ensure meaningful work for people.

Improvement suggestions welcome.

9:08:29 AM  trackback []  comment []


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