Dave Pollard's environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works.
The
Problem with Outcome-Based Innovation Processes and Success Measures:
A new article that several people have pointed me to suggests that innovation
should begin with an understanding of "the job to be done"
which in turn determines the customers' real need. This is an idea made
popular in an earlier book Blue Ocean Strategy. The author says
brainstorming "doesn't work". But as my book points out, one of the
dilemmas for innovators is that customers don't know what
is possible, including what
could possibly transform "the job to be done" and also transform what
customers really need. Brainstorming is needed because, as with all
complex problems, the understanding of the problem and of possible
solutions co-evolve.
No outcome-based process that measures how a new product "gets the job
done" would ever have produced the MP3 player, or Skype, or most of the
great innovations in history, because these innovations revolutionized
how "jobs" got done in ways no customer could have imagined.
How
to Make Money When Your Basic Product/Service is Free: In
response to my article earlier this week predicting free basic goods
and services as a new normal business model, reader coy435 pointed me
to Kevin Kelly's 8
ways to make money even when you give away your basic commodity:
Charge for more
immediate delivery
Charge for
personalization
Charge for 'what it
means' interpretation
Charge for authentic
(signed, certified etc.) versions
Charge for
anytime/anywhere accessibility
Charge for 'embodied'
versions: atoms instead of bits (e.g. live concert instead of the
CD/DVD)
Charge patrons who
want to encourage quality, innovation, or artistry
Charge for filtering
and finding 'needles in haystacks'
From
Edith Wharton (thanks to Beth A
for the link): "In spite of illness, in spite even of the arch-enemy
sorrow, one can remain alive long past the usual date of disintegration
if one is unafraid of change, insatiable in intellectual curiosity,
interested in big things, and happy in small ways."
From Arthur Koestler's Darkness at Noon
(thanks to Dave
S for the link):
There
must have been laughter amidst the apes when the Neanderthaler first
appeared on earth. The highly civilised apes swung gracefully from
bough to bough; the Neanderthaler was uncouth and bound to the earth.
The apes, saturated and playful, lived in sophisticated playfulness, or
caught fleas in philosophical contemplation; the Neanderthaler
trampled gloomily through the world, banging around with clubs. The
apes looked down on him amusedly from their tree tops and threw nuts at
him. Sometimes horror seized them; they ate fruits and tender plants
with refinement; the Neaderthaler devoured raw meat, he slaughtered
animals and his fellows. He cut down trees which had always stood,
moved rocks from their time-hallowed place, transgressed against every
law and tradition of the jungle. He was uncouth, cruel, without animal
dignity- from the point of view of the highly cultivated apes, a
barbaric relapse of history. The last surviving chimpanzees
still turn up their noses at the sight of a human being...
What we want
is never simple.
We move among the things
we thought we wanted:
a face, a room, an open book
and these things bear our names--
now they want us.
But what we want appears
in dreams, wearing disguises.
We fall past,
holding out our arms
and in the morning
our arms ache.
We don't remember the dream,
but the dream remembers us.
It is there all day
as an animal is there
under the table,
as the stars are there
even in full sun.
MY GRAVITATIONAL COMMUNITY People
who have inspired or informed me frequently over the past few months.
For my full blogroll/online reference library, see
here. [* indicates
people I connect with in real time, f2f, via IM, Skype or SL chat.]
- original research,surveys etc.
- original,well-crafted fiction
- great finds: resources,blogs,essays, artistic works
- news not found anywhere else
- category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually
- clever, concise political opinion consistent with their own views
- benchmarks,quantitative analysis
- personal stories,experiences,lessons learned
- first-hand accounts
- live reports from events
- insight:leading-edge thinking & novel perspectives
- short educational pieces
- relevant "aha" graphics
- great photos
- useful tools and checklists
- précis, summaries, reviews and other time-savers
- fun stuff: quizzes, self-evaluations, other interactive content
Blog writers
want to see more:
- constructive criticism, reaction, feedback
- 'thank you' comments, and why readers liked their post
- requests for future posts on specific subjects
- foundation articles: posts that writers can build on, on their own blogs
- reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material
- wonderful examples of writing of a particular genre, that they can learn from
- comments that engender lively discussion
- guidance on how to write in the strange world of weblogs