Last Spring I told you about my two back-to-back conferences
with different generations of workers, which convinced me of the wisdom
of Nancy White's entreaty that we (who understand both the enormous
potential value of social networking to business, and the way that
business works) need to act as "bridges", explaining how each
generation can be of great value to the other:
A few months ago I went
to two conferences back-to-back. The first was a conference for senior
executives on social networking, where there was much concern about
cost, security, and diversion of people's attention from their 'jobs'.
They asked me, as one of the panelists, whether they really needed to
embrace this 'social networking' stuff to attract top new recruits.
They could not imagine any other use for it.
The next day I was
at a bloggers' conference where (aside from Nancy and me) the attendees
were almost entirely young and tech-savvy. They spent the conference
sharing some truly brilliant ideas for social networking, and lamenting
how hard it was to get anyone to pay for their skills and ideas. It
became abundantly clear to me that most of them didn't have the
faintest idea how business executives make decisions, or even how
businesses operate in today's economy.
So here we have two
groups of people who need something from each other and who have
something to offer each other, but they don't talk, and probably can't
talk each other's language to communicate those offerings in ways that
the other can understand. They need a bridge, a way to connect with
each other.
More recently I had a conversation, in conjunction with my presentation From Content to Context and From Collection to Connection,
with another group of Gen Millennials about how they were coping with
the work world. I had once heard the potential battle for freedom (by
Gen Millennium) against security (by restrictive IT departments)
described as "nothing short of a war of wills". Failure to accommodate
the social tools that these young people had become accustomed to using
was inviting them to either leave (to work for an organization that
would) or find workarounds that would pose even greater information
risks to the company, I had been told.
Not so,
said this group. They weren't concerned about having workplace access
to information they might find useful. They didn't want to access
Facebook pages, blogs, or YouTube videos. They had no use whatever for
the corporate portals, Intranets or groupware (SharePoint, QuickPlace
etc.) They didn't use e-mail unless they had no choice.
They
told me that they share information through conversations: face to
face, by telephone, IM, Skype, screen-sharing and other real-time
tools. They share this information with their own social networks,
which transcend organizational boundaries. They get better, faster
answers this way than from looking at someone else's "dead" content -- any
content. They could do most or all of this with their cell-phones, so
they didn't particularly care what restrictions the corporate security
czars put on content access.
In some respects this is good
news. The great energy and expense that most large organizations invest
in content capture, collection, dissemination and security can, for the
most part, be saved, and most of this infrastructure abandoned as
irrelevant, useless.
But in other respects this is terrible
news. Aside from the wasted content effort, this means that most young
people will learn from peers, not from mentors. How much of what senior people know will never be learned by younger workers,
simply because the networks of trust necessary for valuable
conversations will not have been forged (and given that Gen Millennium
workers are expected to change jobs on average every four years, might
never be forged)? If, as JP Rangaswami said, "More and more, knowledge
management is going to be
about reducing the cost of, and simplifying the process for, letting
someone watch what you do. Nonintrusively. Time-shifted. Place-shifted.
Searchable. Archivable. Retrievable.", then how are modern organizations going to enable this learning-by-observation to happen?
What's
more, the major incidents of the last decade, from Enron, 9/11 and the
Katrina response, to climate change and the latest financial market
meltdown, are all ultimately knowledge management failures -- problems
that arose because critical knowledge transfer never took place. The
"cost of not knowing" is in the trillions, perhaps quadrillions of
dollars. What is it going to take
before we realize that this cost of not knowing, externalized to the
taxpayer, struggling nations and future generations though it may be,
is simply too high, and start to invest again in people and
learning processes that will prevent the next colossal knowledge
failure from damaging our weakened society further, maybe even
irreparably?
People
who have inspired or informed me frequently over the past few months.
For my full blogroll/online reference library, see
here. [* indicates
people I connect with in real time, f2f, via IM, Skype or SL chat.]
- original research,surveys etc.
- original,well-crafted fiction
- great finds: resources,blogs,essays, artistic works
- news not found anywhere else
- category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually
- clever, concise political opinion consistent with their own views
- benchmarks,quantitative analysis
- personal stories,experiences,lessons learned
- first-hand accounts
- live reports from events
- insight:leading-edge thinking & novel perspectives
- short educational pieces
- relevant "aha" graphics
- great photos
- useful tools and checklists
- précis, summaries, reviews and other time-savers
- fun stuff: quizzes, self-evaluations, other interactive content
Blog writers
want to see more:
- constructive criticism, reaction, feedback
- 'thank you' comments, and why readers liked their post
- requests for future posts on specific subjects
- foundation articles: posts that writers can build on, on their own blogs
- reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material
- wonderful examples of writing of a particular genre, that they can learn from
- comments that engender lively discussion
- guidance on how to write in the strange world of weblogs