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  November 27, 2005


pig
In my story of Myron the Pig, I had Myron explain our species' imaginative poverty this way:

Because you live in such an artificial world, a world of your own making, where you are told so forcefully what is and what is right, you have lost your imagination. While I get great joy from imagining what it would be like to be a crow, soaring up in the clouds and spying my own dinner, earning it myself, or to be a firefly, you humans have lost that imagination, you have forgotten what it is to be in the real world. If you could only imagine, really imagine, what it is to be a crow, or a firefly, or a pig, you would not live the way you do. You could not.

In my recent e-mail dialogue with Dick Richards after my review of his book Is Your Geniius at Work?, I wrote:

Perhaps my Genius is Imagining Possibilities. That's what my Innovation Consulting practice is about, on behalf of my clients. It's what my ironically-named novel The Only World We Know is about, about a better, future world. It's what my book on the potential of new-age entrepreneurship, Natural Enterprise, is about. It's what my book on Innovation and Knowledge Management, The Cost of Not Knowing, is about. It's what my newest book idea, The Generosity Economy, is about. It's what my poetry and short stories, often set in dream-worlds, are about. It's why I love learning. It's what I was doing in my own fantasy world for most of my childhood. It fits with what I'm most often, and I think most unfairly, criticized for: Idealism. It explains my nightmares and my recurring depression, and why I'm so unhappy with my tendency to procrastinate. And it's "on Purpose" of my purpose: Provoking Change.

The ironic moral of Myron's story is "If you can't imagine, you can do anything". The corollary, which is not ironic, is that If you can imagine (the consequences of your action or inaction, a better way to live, etc.) you can't not do anything -- you have to act.

I have explained the difference between imagination and creativity in previous articles. I am relatively imaginative, conjuring up opportunities, ideas, worlds from a strange juxtaposition of ideas and learnings and readings and experiences, a mixing of neurons in my brain, especially in moments when I am able to let go, when I am under the influence of dreams, or music, or in the company of children or the rhapsody of nature. I am not that creative: I have no patience for the details of bringing something I've imagined into practical existence in the real world. My job is to pay attention to what is, and to imagine what is possible; the creative people can take it from there.

Bucky Fuller, among others, often made a point about how our education system grinds the imagination out of young people. Einstein said imagination was more important than intelligence. Who or what do we blame for the rapid loss of imagination as we 'grow up', and the resultant imaginative poverty of our society? After all, a good imagination has been selected for in our evolution: It is what allowed us to invent languages and mathematics and models of what did not already exist, which has been critical to our adaptive ability and hence our survival.

But in a modern, homogeneous society, do we still need imagination? I think it's possible that in a hierarchical, overcrowded, enormously interdependent society imagination is an evolutionary disadvantage: It breeds dissatisfaction, nonconformity and discontent, and it suffers in an environment of homogeneity and monoculture. Even language, which has been shown to affect the way in which our brains are structured as we grow, drives us to think in linear, traditional, established ways. So I would argue that over the last 30,000 years imagination has been bred out of the human gene pool, and what survives is systematically squelched long before the school system has the chance to inflict further damage on it. Imagination can be frightening, and our society ridicules fearfulness (except of things prescribed by the government, the media and our peer groups as 'reasonable' to fear). I think we actually learn not to imagine.

Take a look at the cars we drive -- all horrifically similar, even the special edition vehicles we pay a premium for. Take a look at the houses we live in, "little boxes made of ticky-tacky and they all look just the same". Take a look at the way we dress, even those of us in the so-called 'counter-culture': We're learning that we can't jam the culture, and the illusion of individuality is just a means to coopt us into conformity so we all buy what is convenient for the mass merchandisers to sell us. Take a look at the porn on the Internet and see how little imagination it exhibits. Those who imagine too much are disparaged as dreamers or idealists, and admonished to pay attention to authority and "not be rude". And since most of us as customers have so little imagination, and are so prone to conform, there is little incentive for producers to seek out imaginative people and introduce imaginative products that might stimulate a little more imagination. As Kal Joffres says, "For a lot of companies, being 'innovative' means hiring better and more edgy designers for their products." So I think we can share the blame for imaginative poverty pretty broadly.

What can we do about it? Like any other capacity, imagining needs to be practiced, or we lose it. In an earlier post I suggested these ten ways to practice it:
  1. Pay attention
  2. Spend time with children
  3. Remember your dreams
  4. Change your point of view
  5. Collaborate
  6. Transport yourself
  7. Improvise
  8. Break the rules
  9. Believe, and make believe
  10. Get away from the media
As for changing our culture to make it more appreciative of imagination, I wouldn't hold your breath. Necessity is the mother of invention, and when our civilization starts to run into a series of walls later in this century, and realizes it needs more imaginative approaches, you, or at least your children and grandchildren, if you've encouraged imagination in them, will be ready to meet that challenge. And in the meantime, you'll be making their lives richer. But you'll also be making their lives more difficult: They'll likely be more discontented, impatient, and non-conforming.

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