Wednesday, August 30, 2006

As the technical writer for my company, I have had the opportunity to work with the graphic designer and illustrator, Mike Tea, since the beginning of the year on installation guides, packaging, brochures, etc. I supply the content and editing and he makes everything look like a million dollars.

Last week, I was introduced to his exceptional illustrations that he's developed for outdoor magazines, primarily climbing-oriented publications. I was so taken by one of his two-page magazine spreads in Climbing 2006 (displaying the shadow of a climber amidst the backdrop of an orange-bronze sunset and reddish-brown castle rock formations familiar to Utah’s national parks), that I just had to spotlight his work for my journal and readers.

Mikes illustrations and design work have been visible in the climbing industry for nearly a decade, appearing in publications for such outdoor sports clients as: Parametric Technology Corp., Armada Skis, Sorenson Media, Climbing Magazine, Metolius Climbing, Peterbilt Motorworks, Black Diamond Equipment, Alpinist Magazine, and Dynastar Skis.

Good illustrations accomplish a few things: 1) They can capture the attention and interest of a browsing reader so that they stop and read the article or ad. 2) They enhance the story’s plot and/or meaning; they are the silver lining. 3) They can stand on their own; tell their own little story. Mike’s illustrations accomplish all three.

As an artist, Mike believes in creating new types of images by "blending traditional illustration techniques with digital media."

And yes, if you are in search of an illustrator, Mike is always looking for a new creative outlet for his illustrations.

Check out Mike’s work at his website. 


10:02:06 PM   | COMMENT [] |

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