Review: Avon Anew Clinical Line and Wrinkle Corrector
The latest Avon brochure features the new Avon Anew Clinical Line and Wrinkle Corrector. The cover, and pages two through five, are entirely devoted to this product, and Avon has begun an aggressive print and television campaign. Anti-wrinkle creams are big business.
The Avon Anew Clinical Line and Wrinkle Corrector costs thirty-two dollars for a sleek white one-ounce container. Avon claims that it plumps lines and wrinkles from the inside out. The advertising is like the rest of the Clinical line of products - official, dermatological, serious, in shades of muted gray and cream.
Avon claims the Wrinkle Corrector smoothes fine lines and wrinkles overnight! The literature lists specific benefits: after one week, 82% of women felt their skin was rebuilt and renewed. With continued use 97% of women showed a visible reduction in lines and wrinkles. The numbers blink at you as you stare at the brochure, in white on dark gray paper, telling you they came straight from the white coat of a clinical study.
Now, I'm no spring chicken. I'll be the ripe age of fourty in a year and a half. I have small laugh lines, eye lines, and forehead lines. I never cared much about wrinkles. But after reading the advertising, I was excited to have them! It's the perfect opportunity to engage in a little clinical study of my own.
I opened my first container of Avon Anew Clinical Wrinkle and Line Corrector two weeks ago. The bottle feels heavy, even though you can close your hand around it and hide it from prying eyes. When I twisted off the lid, I understood the heft of it. Most of the weight comes from the thick sides of the glass-like container. The product inside is vaguely off-white, not the peach color indicated in the print advertising. It smells light and fresh, with undertones of vanilla.
I decided to make my study as scientific as possible. My eyes had symmetrical sets of laugh lines. I would use the product on my right eye, only, and leave my left eye bereft of potential benefit. If, in two weeks, there was a drastic difference, then I would be convinced of Avon's claims.
The cream felt soft and cool. It has a viscous feel to it, like egg whites. It instantly seeps into your skin and leaves it feeling like velvet to the touch. I enjoyed applying it each evening before bed. After my first application, I rushed out of bed the next morning to see if my skin was, indeed, rebuilt and renewed. I couldn't believe it. My left eye looked worse than the right eye, albeit very slightly. So far so good.
Two weeks later, the results are in. I'm impressed. My right eye looks much younger than my left eye, and even my skin tone is improved and more elastic. Some of the fine lines have nearly erased, and the larger ones are more plump and youthful looking. Photos of my bloodshot eyes are below for your enjoyment. You can truly see a big difference between the right Anewed eye and the left eye.
I highly recommend the Avon Anew Clinical Wrinkle and Line Corrector and will continue using it! However, I am going to have to get my left eye up to the beautiful level of my right eye. Maybe I should apply the product morning and night to it until it matches its partner...
Birdie's poor left behind left eye
Now THAT'S one good lookin' eye!
10:04:59 AM 
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