Beauty Dish

Saturday, September 4, 2004
 

Birdie's Review: Avon Anew Clinical Deep Crease Concentrate

Look Stunning, Not Stunned! That's the tag line for the new television campaign featuring Avon's latest product in the Anew Clinical line, the Deep Crease Concentrate, to debut in Campaign 22. I saw this advertisement during the Avon Home for the Holidays conference. It will soon grace your flickering screen. The camera follows a chic young woman in short hair as she knocks on ceramic mannequin faces, an impish grin on her unlined face. A soothing voice tells you that this product relaxes and erases your deep facial lines without losing those crazy unique smiling elements that scream "You!" This product is Avon's answer to the Botox craze, and it contains a compound extracted from a jungle herb which allegedly fills in the cracks of your face, relaxing them into a youthful, yet still elastic, state.

I don't know if I was exhausted and punchy from the Avon conference, or if Avon is just getting silly, but the commercial seemed patently ridiculous. Here was a woman - she couldn't be a day over 25 - prancing around knocking on mannequins. I mean, really. If they took a bohemian buxom beauty of 38 with four children, like myself, and pranced me around those mannequins, and if I looked half that good, well then! Sign me the heck up!

The paper literature promoting this product is just as lurid. Two treatments in one drop! Relaxes AND fills! Targets the length, depth, and number of deep, stubborn creases around your eyes, forehead and mouth! Contains Bo-Hylurox!

Of course, this product must be tested under real life conditions. Thanks to Avon my skin care regimen nows utilizes no fewer than twelve products, so I wanted to use someone who is a soap and water man, someone with a nice, big, identifiable crease. I coerced my Turkish friend to be my very first Deep Crease Guinea Pig. He sports a pair of lovely deep creases between his bushy eyebrows, each of them a good half inch in length and maybe half as deep. When the Turk's brows furrow together in anger, the creases turns into icy crevices as uncharted as the far side of K2.

The Anew Clinical Deep Crease Concentrate bottle is white and glassy, heavy to the touch, dermatologist-like, in the professional expensive manner of the rest of the Clinical line. The top consists of an eyedropper with a bright white bulbous stopper rimmed in cool silver. This product will cost a cool sixty-four American dollars. Pricey! I received a gift bottle at the Home for the Holidays event, so I called Mr. Bushy Mountain Eyebrows and we went to work.

The instructions tell you to use one drop of the concentrate per creviced area, morning and night. You smooth upward and outward until the liquid is absorbed. The liquid is surprisingly yellow - a byproduct of the special herb - and feels viscous and slippery, and I hate to make this comparison, but I have to be honest here: It feels just like nose mucous.

My Turkish friend took the bottle and swore up and down he would apply it faithfully, day and night. I took a before photograph and an after photograph, three weeks later. You can see the photographs for yourself and determine whether his creases have decreased. In my opinion as a beauty consultant, the product did somewhat fill in and relax my Turkish friend's forehead creases. However, I do not feel it is a significant amount.

Here are his thoughts, verbatim, on the whole shenanigans:

"I don't like the smell. It feels greasy, too."

"It does not rub in easily."

"It almost makes your forehead feel asleep, like when your hand falls asleep."

"I can't see a huge difference, but I do see a little bit of a change."

"This costs $64 bucks??? No way would I buy it!"

Maybe a female test subject would have been a better idea.


Before!

After!


9:44:27 PM    doorbell  []  


The Flying Turk - Part 4

Venice Beach lies just south of Los Angeles, a long strip of chaos wave white sands and gay muscle boys and bikini roller girls and stall after stall of henna tattoo and velvet art and cheap jewelry vendors along a cement boardwalk. It was considered the "Coney Island of the Pacific" during the first half of the 20th Century, with its beachside veneer and inland town resembling Venice, Italy with a network of canals and a business district built in Venetian architectural style. Ulak delivered coffee to many of the restaurants bordering the beach, walked the boardwalk dragging a personalized dolly towering with boxes of roasted beans and specialty herb teas and Turkish spices.

"I saw her many times at one of those street tables, Birdie. One of those tables by the Mexican restaurant next to the used bookstore. The one by the public bathrooms. She's there every time I make my delivery." Ulak paused and tipped his cup to finish his coffee.

"What? What? She's selling my Avon at Venice Beach? I don't get it! How can she make money doing that? She's buying it full price from me." I tried to picture the vendors by the bookstore, but I couldn't remember them. So many vendors, cheap clothes and plastic bangles and California t-shirts, a blur of a tourist beach.

"No, you have to wait. Let me finish telling you. You're so impatient." Ulak smiled and closed his eyes. He carved a tableau of the switch - a beautiful sea maiden with a golden sequined mini-skirt and bright red sneakers with no socks handing cash for hand cream, no questions about why the coffee man stood in my place, no surprise in her dark blue eyes, all sparkle business, a quick handshake, a dive back into the train. Ulak waited a moment, counted the money, and climbed the ridged metal steps one car behind, choosing a seat near the front door, an isle seat.

The train thundered along the coast, past the Army men playing Cowboys and Indians with ripblade helicopters and olive tents, past the brown sad border patrol, through small ocean cities like raw pearls strung like lights. It rolled to a stop at the Santa Ana rail station, the biggest baddest piece of rail construction in the country in the 1950s, an adobe palace with red tile and blue marble flooring, a good station to stop if you wanted a side trip to Venice Beach or Hollywood or Beverly Hills. Ms. Mystery stepped off the train, Ulak mimicking her from one car behind, onto the cool blue marble floor. She ran to a waiting car, a Buick, said Ulak, a dusty red Buick with dark glass windows and a vanity plate he didn't understand. She slid into the shotgun seat, slammed the door shut, and the car lurched into the ant colony of Los Angeles traffic.

Ulak paused here, eyes still closed, and for a moment I thought he fell asleep. I watched the rise and fall of his barrel chest, thought about poking him in the side with my sharp index finger. He opened one eye, the eye facing me, and raised one bushy eyebrow.

"So what do you think I did next Birdie? I sat and thought What Would Birdie Do." Ulak laughed, a harsh drum beat yowl, as if what I would do would be the most insane ridiculous thing in the world. "And I thought, Miss Birdie would follow that car to Venice Beach and confront the girl. She would make a scene, that Miss Birdie. Yes, you would," he continued, seeing my scowl, "You would try to be stealthy but everyone would see you, and then you would make a big scene when you saw what I saw."

What? What did he see? What would make me yell or point or flail around in agony? I wanted to ask, to demand an answer, but I was more embarrassed that Ulak was right. I would sneak around like a two bit marital problem detective, then snap a photo and point and cry or whatever the scene warranted, yes I would. Crap. Am I that transparent?

"So Miss Birdie. I grabbed a cab to Venice Beach and walked slowly - slowly, Birdie, slowly, not fast like you - to the bookstore and waited. I just waited, and talked to my friends at the restaurant, and looked at the vendors, and I looked out at the sea, and I found out all about your little friend. What do you suppose she does with your Avon? Do you have any idea at all?"

I didn't flinch, didn't change my expression, just stared at Ulak's left eye, the eye pinning me to the fountain tiles.

"She sells lotions by the seashore," Ulak singsang like the tongue twister, "She sells 'intimacy' lotions with sandlewood and myrrh. Massage lotions. She squeezes out your Avon into glass bottles and mixes them with essential oils and sells them for twenty dollars a bottle. Here, I bought one for you." Ulak pulled a blue glass bottle from his cargo shorts and handed it to me. The label said "Magikal Massage Lotion - Clove" in spirited twirly script and I opened it, breathed it in, and smelled the unmistakable scent of cloves mixed with Moisture Rich hand cream.


9:39:15 AM    doorbell  []  



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