Formulas for success - does it help to be crazy? I always check out the essays on "branding." So much of it is hooey but there's nothing like a clear message to the world about who you are and the products you sell.
I picked up a brochure once by Saatchi and Saatchi. It described LOVEMARKs (also described here). It's yet another approach to turning a brand into a cult, but I liked the formula:
Intimacy: very personal
Sensuality: calls upon the fives senses as portals to the emotions
Mystery: tantalizing, leaves you wanting to come back for more
My journal entry here mulls over this formula and how to parlay talent into a successful brand (as crass as that sounds).
Music impressario Mitch Miller probably had the lovemark formula first, back in the 1950s. As quoted in the Jimmy Buffett Scrapbook, he said: "Keep it simple, keep it sexy, keep it sad."
6:39:14 AM 
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