  
think tank
  
think truck
  
stop thinking at all
  
Its time to stop thinking of tanks and trucks or guns and money
Its time to start thinking about language
Its time to start playing with metaphor
Its time to start talking about real values
It is time to take our Country back!
And one tool we have is reframing...Changing the terms of the argument. Evoking images that will bring out the best in our fellow Americans, even as certain forces strive to bring out the worst.
Many people were scared into voting for the current administration because they had become convinced that terrorists were about to strike; that Gay men were going to seduce their husbands or gay women would turn their wives into Lesbians. They were convinced that Satan was hiding in the bushes and if they chose to heed his call they would burn in hell.
We must appeal to the goodness in people. We must remind them of why America is great and help them make it even better.
An Invitation
You are cordially invited to further the progressive cause by thinking up new ways of framing important issues - Please contribute new sound bytes, slogans, ads, calls to action by emailing them to me at this site.
I will publish the ones that members of The San Francisco Thnk Tank find most effective in the hopes that you will adapt them and pass them on.
Each week we will pull 3 cards from the Troublemakers Toolkit - a value card; an issue card; and an action card.
See if you can find new ways to combine those 3 elements to produce an effective phrase or action.
This week members of the San Francisco Think Tank pulled the following cards from the Troublemaker's Toolkit:
Action: Create a Sound byte or Slogan
Issue: The Future of Social security
Value: Fairness
Using these three cards the following phrases emerged
Are we becoming a Debtor Nation?
A debtor society?
We had a contract... they're trying to break it
Do we want other people's children gambling with our retirement money?
Why trust Wall Street to protect our savings?
the house always wins in the end
After the think tank meeting was over, Barry Willdorf went home and wrote the following:
A MESSAGE TO THE SHAREHOLDERS IN AMERICA
By BARRY S. WILLDORF © 2004
Thomas Jefferson wrote:
“That to secure these rights (Life, Liberty and the Pursuit of Happiness) governments are instituted among men, deriving their just powers from the consent of the governed.”
We Americans are fortunate that our country was founded on such principals. Tom Jefferson, George Washington, Ben Franklin and their like made us the owners of our government. Over time, and due to the collective wisdom of our ancestors, today we together are shareholders in the greatest venture presently existing. Collectively, as Shareholders in America, we own vast tracts of land, forests, rivers, large swaths of the Atlantic, Pacific and Arctic oceans. We own enormous stretches of sky. This is our birthright and ought to be our children's inheritance.
We are landlords. Among our tenants are some of the wealthiest and most powerful corporations on the face of the planet. We lease mines and oil fields to these corporations. We give them rights to use our forests, to fish in our oceans, to graze their cattle, to send their messages over our airways.
With all of this wealth, we should be very rich. We should be collecting considerable rents and royalties that could fill the national coffers. We Shareholders in America should be getting dividends for the use of our resources, as any reasonable group of shareholders might expect from an enterprise that possessed such enormous wealth. Yet this is not the case. Many of our Shareholders in America can’t even afford to spend a weekend on their own land. They can’t enjoy the benefits of medical breakthroughs developed in our own laboratories. Only the citizens of Alaska enjoy oil royalties from the use of government lands by energy companies. We are the victims of BAD MANAGEMENT.
Our present CEO doesn’t even recognize that we Shareholders in America are the owners of these things. He treats our property as if it were something he can give away to his friends. A good example of this is the Social Security System. It is our insurance company and sells a pretty damn good product, an annuity that keeps many of our Shareholders in America out of poverty when they get old. Our CEO says that if we stop investing in our insurance company, we can use that money to invest with his friends who run stock brokerages and mutual funds. He says that we will then become “owners” in America. Well, here’s some news for Mr. Bush and his ilk, WE ALREADY OWN AMERICA, and it’s about time our CEO and his Board of Directors recognize it.
What kind of CEO tells his shareholders and his customers that they ought to be doing business with his competitor? What kind of CEO gives away the property of the company he has been entrusted to manage to his friends? What kind of CEO works to diminish the value of his investors’ shares? The same kind of CEO that ran into the ground every other company that he got his hands on, that’s the kind.
We, the Shareholders in America, ought to demand that our elected managers start running our collective enterprise more like a business and less like a drunken fraternity party. It’s high time we made deals where our tenants pay market rate for the use of our property. We have a right to demand a great big cleaning deposit from those oil, lumber and mining interests that rent our land. Those airwaves that belong to us should be accessible to us. Whenever a lease or license comes up for renewal or modification, we should demand better terms. We should make sure that the deals we made in the past are not currently in breach. Most immediately, we should demand that if our CEO thinks that his friends on Wall Street are selling a better product, he should implement changes that will make our product more desirable. Instead of closing up shop and leaving us Shareholders in America without our insurance company, he should be working to make us more competitive, more profitable and collectively wealthier. He should quit binging and start acting like a CEO.
Please email any ideas you may have for ways to convince people that the privatization of Social Security is bad for our nation.
Think tank members ask"are we being swindled... conned...ripped off?"
What do you have to say? What language can we use to help people see that the man they see as the current father of the nation doesnt have our best interests at heart?
Please send in any catchy phrases you might have on any subject relating public policy
We like:
Corporate Media instead of Mainstream Media
Mother Nature instead of the Environment
What do you think?
Ask your friends if they have any good ideas and send them in. Hit the yellow envelope image at the bottom of the page to email your responses.
1:52:23 AM
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